This concluding article assesses the past decade of international scholarship on the European Union (EU) and normative power as represented by the contributions to the special issue. It argues that the normative power approach (NPA) makes it possible to explain, understand and judge the EU in global politics by rethinking the nature of power and actorness in a globalizing, multilateralizing and multipolarizing era. To do this, the article assesses the past decade in terms of normative power engagement, internationalization and comparison. The article then argues that rethinking power and actorness involves reassessing global theory and pouvoir normatif in action. The article concludes by setting out three ways of developing the NPA in its second decade: macro-approach, meso-characterization and micro-analysis. Following the suggestion of Emanuel Adler, Barry Buzan and Tim Dunne, the article sets out how studying the normative foundations of power through the NPA combines the normative rethinking of power and actorness with the structural changes of a globalizing, multilateralizing and multipolarizing era.