Improving Survey Response Rates in Online Panels: Effects of Low-Cost Incentives and Cost-Free Text Appeal Interventions

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Standard

Improving Survey Response Rates in Online Panels : Effects of Low-Cost Incentives and Cost-Free Text Appeal Interventions. / Pedersen, Mogens Jin; Nielsen, Christian Videbæk.

I: Social Science Computer Review, Bind 34, Nr. 2, 2016, s. 229-243.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Pedersen, MJ & Nielsen, CV 2016, 'Improving Survey Response Rates in Online Panels: Effects of Low-Cost Incentives and Cost-Free Text Appeal Interventions', Social Science Computer Review, bind 34, nr. 2, s. 229-243. https://doi.org/10.1177/0894439314563916

APA

Pedersen, M. J., & Nielsen, C. V. (2016). Improving Survey Response Rates in Online Panels: Effects of Low-Cost Incentives and Cost-Free Text Appeal Interventions. Social Science Computer Review, 34(2), 229-243. https://doi.org/10.1177/0894439314563916

Vancouver

Pedersen MJ, Nielsen CV. Improving Survey Response Rates in Online Panels: Effects of Low-Cost Incentives and Cost-Free Text Appeal Interventions. Social Science Computer Review. 2016;34(2):229-243. https://doi.org/10.1177/0894439314563916

Author

Pedersen, Mogens Jin ; Nielsen, Christian Videbæk. / Improving Survey Response Rates in Online Panels : Effects of Low-Cost Incentives and Cost-Free Text Appeal Interventions. I: Social Science Computer Review. 2016 ; Bind 34, Nr. 2. s. 229-243.

Bibtex

@article{033e52f91a394afb85f0d4aa7336a6a1,
title = "Improving Survey Response Rates in Online Panels: Effects of Low-Cost Incentives and Cost-Free Text Appeal Interventions",
abstract = "Identifying ways to efficiently maximize the response rate to surveys is important in survey-based research. However, evidence on the response rate effect of donation incentives and especially altruistic and egotistic text appeal interventions is sparse and ambiguous. Via a randomized survey experiment among 6,162 members of an online survey panel, this article shows how low-cost incentives and cost-free text appeal interventions may affect the survey response rate in online panels. The experimental treatments comprise (a) a cash prize lottery incentive, (b) two donation incentives that promise a monetary donation to a good cause in return for survey response, (c) an egotistic text appeal, and (d) an altruistic text appeal. Relative to a control group, we find higher response rates among recipients of the egotistic text appeal and the lottery incentive. Donation incentives yield lower response rates",
author = "Pedersen, {Mogens Jin} and Nielsen, {Christian Videb{\ae}k}",
year = "2016",
doi = "10.1177/0894439314563916",
language = "English",
volume = "34",
pages = "229--243",
journal = "Social Science Computer Review",
issn = "0894-4393",
publisher = "SAGE Publications",
number = "2",

}

RIS

TY - JOUR

T1 - Improving Survey Response Rates in Online Panels

T2 - Effects of Low-Cost Incentives and Cost-Free Text Appeal Interventions

AU - Pedersen, Mogens Jin

AU - Nielsen, Christian Videbæk

PY - 2016

Y1 - 2016

N2 - Identifying ways to efficiently maximize the response rate to surveys is important in survey-based research. However, evidence on the response rate effect of donation incentives and especially altruistic and egotistic text appeal interventions is sparse and ambiguous. Via a randomized survey experiment among 6,162 members of an online survey panel, this article shows how low-cost incentives and cost-free text appeal interventions may affect the survey response rate in online panels. The experimental treatments comprise (a) a cash prize lottery incentive, (b) two donation incentives that promise a monetary donation to a good cause in return for survey response, (c) an egotistic text appeal, and (d) an altruistic text appeal. Relative to a control group, we find higher response rates among recipients of the egotistic text appeal and the lottery incentive. Donation incentives yield lower response rates

AB - Identifying ways to efficiently maximize the response rate to surveys is important in survey-based research. However, evidence on the response rate effect of donation incentives and especially altruistic and egotistic text appeal interventions is sparse and ambiguous. Via a randomized survey experiment among 6,162 members of an online survey panel, this article shows how low-cost incentives and cost-free text appeal interventions may affect the survey response rate in online panels. The experimental treatments comprise (a) a cash prize lottery incentive, (b) two donation incentives that promise a monetary donation to a good cause in return for survey response, (c) an egotistic text appeal, and (d) an altruistic text appeal. Relative to a control group, we find higher response rates among recipients of the egotistic text appeal and the lottery incentive. Donation incentives yield lower response rates

U2 - 10.1177/0894439314563916

DO - 10.1177/0894439314563916

M3 - Journal article

VL - 34

SP - 229

EP - 243

JO - Social Science Computer Review

JF - Social Science Computer Review

SN - 0894-4393

IS - 2

ER -

ID: 227087577