For a long time, the Nordic countries have been a region of peace, with the ability to resolve conflicts peacefully among themselves, and a region for peace, actively promoting peace globally. Although efforts to actively brand the Nordic region are ongoing, the Nordic Peace brand is an area with untapped potential. The Nordics have rich traditions for working together on peace and conflict resolution. These joint efforts have grown organically and informally from like-mindedness, letting the common Nordic culture and ways of working foster integration among them where relevant. The people working in the Nordic countries on Nordic cooperation and peace recognize the potential of strengthening the Nordic Peace brand. One area of special potential is increasing focus on the shared Nordic priorities of prevention and the women, peace and security agenda as part of the Nordic Peace brand.