Moving the campaign from the front door to the front pocket: field experimental evidence on the effect of phrasing and timing of text messages on voter turnout

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Standard

Moving the campaign from the front door to the front pocket : field experimental evidence on the effect of phrasing and timing of text messages on voter turnout. / Bhatti, Yosef; Dahlgaard, Jens Olav; Hansen, Jonas Hedegaard; Hansen, Kasper Møller.

I: Journal of Elections, Public Opinion, and Parties, Bind 27, Nr. 3, 4, 04.01.2017, s. 291-310.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Bhatti, Y, Dahlgaard, JO, Hansen, JH & Hansen, KM 2017, 'Moving the campaign from the front door to the front pocket: field experimental evidence on the effect of phrasing and timing of text messages on voter turnout', Journal of Elections, Public Opinion, and Parties, bind 27, nr. 3, 4, s. 291-310.

APA

Bhatti, Y., Dahlgaard, J. O., Hansen, J. H., & Hansen, K. M. (2017). Moving the campaign from the front door to the front pocket: field experimental evidence on the effect of phrasing and timing of text messages on voter turnout. Journal of Elections, Public Opinion, and Parties, 27(3), 291-310. [4].

Vancouver

Bhatti Y, Dahlgaard JO, Hansen JH, Hansen KM. Moving the campaign from the front door to the front pocket: field experimental evidence on the effect of phrasing and timing of text messages on voter turnout. Journal of Elections, Public Opinion, and Parties. 2017 jan. 4;27(3):291-310. 4.

Author

Bhatti, Yosef ; Dahlgaard, Jens Olav ; Hansen, Jonas Hedegaard ; Hansen, Kasper Møller. / Moving the campaign from the front door to the front pocket : field experimental evidence on the effect of phrasing and timing of text messages on voter turnout. I: Journal of Elections, Public Opinion, and Parties. 2017 ; Bind 27, Nr. 3. s. 291-310.

Bibtex

@article{caab0cd6e0d648d78160ed0d4664435a,
title = "Moving the campaign from the front door to the front pocket: field experimental evidence on the effect of phrasing and timing of text messages on voter turnout",
abstract = "Despite the widespread scholarly attention given to get-out-the-vote tactics the recent one and a half decade, few have studied the effect of short text messages (SMS) on voter turnout, and no previous such study has been conducted outside the US. We analyze four SMS experiments with more than 300,000 voters conducted in relation to two elections in Denmark and find intention-to-treat (ITT) effects between 0.33 and 1.82 percentage points with a pooled effect of 0.74 percentage points. Furthermore, we vary the timing and the content of the messages to test existing theories of text messages as mobilization tools. In one experiment, we find messages delivered before Election Day to have a higher effect than those delivered on Election Day, while we find no additional effect of delivering multiple messages. We also vary message content and in general find no significant differences from sending different messages.",
author = "Yosef Bhatti and Dahlgaard, {Jens Olav} and Hansen, {Jonas Hedegaard} and Hansen, {Kasper M{\o}ller}",
year = "2017",
month = jan,
day = "4",
language = "English",
volume = "27",
pages = "291--310",
journal = "Journal of Elections, Public Opinion, and Parties",
issn = "1745-7289",
publisher = "Routledge",
number = "3",

}

RIS

TY - JOUR

T1 - Moving the campaign from the front door to the front pocket

T2 - field experimental evidence on the effect of phrasing and timing of text messages on voter turnout

AU - Bhatti, Yosef

AU - Dahlgaard, Jens Olav

AU - Hansen, Jonas Hedegaard

AU - Hansen, Kasper Møller

PY - 2017/1/4

Y1 - 2017/1/4

N2 - Despite the widespread scholarly attention given to get-out-the-vote tactics the recent one and a half decade, few have studied the effect of short text messages (SMS) on voter turnout, and no previous such study has been conducted outside the US. We analyze four SMS experiments with more than 300,000 voters conducted in relation to two elections in Denmark and find intention-to-treat (ITT) effects between 0.33 and 1.82 percentage points with a pooled effect of 0.74 percentage points. Furthermore, we vary the timing and the content of the messages to test existing theories of text messages as mobilization tools. In one experiment, we find messages delivered before Election Day to have a higher effect than those delivered on Election Day, while we find no additional effect of delivering multiple messages. We also vary message content and in general find no significant differences from sending different messages.

AB - Despite the widespread scholarly attention given to get-out-the-vote tactics the recent one and a half decade, few have studied the effect of short text messages (SMS) on voter turnout, and no previous such study has been conducted outside the US. We analyze four SMS experiments with more than 300,000 voters conducted in relation to two elections in Denmark and find intention-to-treat (ITT) effects between 0.33 and 1.82 percentage points with a pooled effect of 0.74 percentage points. Furthermore, we vary the timing and the content of the messages to test existing theories of text messages as mobilization tools. In one experiment, we find messages delivered before Election Day to have a higher effect than those delivered on Election Day, while we find no additional effect of delivering multiple messages. We also vary message content and in general find no significant differences from sending different messages.

M3 - Journal article

VL - 27

SP - 291

EP - 310

JO - Journal of Elections, Public Opinion, and Parties

JF - Journal of Elections, Public Opinion, and Parties

SN - 1745-7289

IS - 3

M1 - 4

ER -

ID: 170801716