A ‘Smart’ Opportunity: Industry Can Benefit From NATO Strategy

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Standard

A ‘Smart’ Opportunity : Industry Can Benefit From NATO Strategy. / Breitenbauch, Henrik Ø.; Giegerich, Bastian.

I: Defense News, 22.05.2012.

Publikation: Bidrag til tidsskrift › Bidrag til avis - Kronik › Formidling

Harvard

Breitenbauch, HØ & Giegerich, B 2012, 'A ‘Smart’ Opportunity: Industry Can Benefit From NATO Strategy', Defense News. <http://www.defensenews.com/apps/pbcs.dll/article?AID=2012305200007>

APA

Breitenbauch, H. Ø., & Giegerich, B. (2012). A ‘Smart’ Opportunity: Industry Can Benefit From NATO Strategy. Defense News. http://www.defensenews.com/apps/pbcs.dll/article?AID=2012305200007

Vancouver

Breitenbauch HØ, Giegerich B. A ‘Smart’ Opportunity: Industry Can Benefit From NATO Strategy. Defense News. 2012 maj 22.

Author

Breitenbauch, Henrik Ø. ; Giegerich, Bastian. / A ‘Smart’ Opportunity : Industry Can Benefit From NATO Strategy. I: Defense News. 2012.

Bibtex

@article{9ed32a3ee270405e8e527c430b3a43d3,
title = "A {\textquoteleft}Smart{\textquoteright} Opportunity: Industry Can Benefit From NATO Strategy",
abstract = "At their Chicago summit, NATO leaders adopted a political declaration that anchors Smart Defense at the heart of how the alliance will think about capabilities in the future. Industry is an important stakeholder in this initiative.The shadow of past attempts at international procurement cooperation, however, leads industry to think about cooperation mostly in terms of delays and market-distorting principles. With this backward-looking mindset, industry risks missing a crucial growth potential, a market that will only exist because of Smart Defense.Across the Atlantic, industry should seize this opportunity as eagerly as it would any good business development prospect. Simply put, the Smart Defense framework will offer a way to sell products that would not otherwise be sold.",
author = "Breitenbauch, {Henrik {\O}.} and Bastian Giegerich",
year = "2012",
month = may,
day = "22",
language = "English",
journal = "Defense News",
issn = "0884-139X",
publisher = "Defense News Media Group",

}

RIS

TY - INPR

T1 - A ‘Smart’ Opportunity

T2 - Industry Can Benefit From NATO Strategy

AU - Breitenbauch, Henrik Ø.

AU - Giegerich, Bastian

PY - 2012/5/22

Y1 - 2012/5/22

N2 - At their Chicago summit, NATO leaders adopted a political declaration that anchors Smart Defense at the heart of how the alliance will think about capabilities in the future. Industry is an important stakeholder in this initiative.The shadow of past attempts at international procurement cooperation, however, leads industry to think about cooperation mostly in terms of delays and market-distorting principles. With this backward-looking mindset, industry risks missing a crucial growth potential, a market that will only exist because of Smart Defense.Across the Atlantic, industry should seize this opportunity as eagerly as it would any good business development prospect. Simply put, the Smart Defense framework will offer a way to sell products that would not otherwise be sold.

AB - At their Chicago summit, NATO leaders adopted a political declaration that anchors Smart Defense at the heart of how the alliance will think about capabilities in the future. Industry is an important stakeholder in this initiative.The shadow of past attempts at international procurement cooperation, however, leads industry to think about cooperation mostly in terms of delays and market-distorting principles. With this backward-looking mindset, industry risks missing a crucial growth potential, a market that will only exist because of Smart Defense.Across the Atlantic, industry should seize this opportunity as eagerly as it would any good business development prospect. Simply put, the Smart Defense framework will offer a way to sell products that would not otherwise be sold.

M3 - Contribution to newspaper - Feature article

JO - Defense News

JF - Defense News

SN - 0884-139X

ER -

ID: 38130834